Analyzing Shoutcaster Rhetoric in Esports Games
DOI:
https://doi.org/10.33558/makna.v14i1.8141Keywords:
Esports, Rhetoric, ShoutcasterAbstract
Shoutcaster is one of professions created to supply the growing demand of esports or electronic sports. Against this backdrop, a shoutcaster is responsible for giving comments in esports matches. Thus, the ability to provide rhetorical comments becomes very important for the shoutcasters. The current study discusses the rhetoric of the shoutcasters in the Upoint Esports Angels Series (UEAS) season 2 grand final. The current study would analyze the rhetorical style of the shoutcasters according to Aristoteles’ rhetoric theory. This research would use a descriptive qualitative research design to analyze a video from UEAS Youtube channel. Then, the present study would analyze how three shoutcasters carry out the event. The results of the current study show that all shoutcasters use all elements in Aristoteles’s rhetoric theory (ethos, pathos and logos) to present the event. The present study conclude that those elements are crucial for shoutcasters in order to make them look credible for the audience.
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Ting, S. H. (2018). Ethos, logos and pathos in university students’ informal requests. GEMA Online Journal of Language Studies, 18(1), 234–251. https://doi.org/10.17576/gema-2018-1801-14
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Adara, R. A., & Puspahaty, N. (2021). How EFL Learners Maintain Motivational Factors and Positive Attitudes during COVID-19 Pandemic: A Qualitative Study. ENGLISH FRANCA : Academic Journal of English Language and Education, 5(2), 277. https://doi.org/10.29240/ef.v5i2.3398
Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019. In Cyberpsychology, Behavior, and Social Networking (Vol. 24, Issue 4, pp. 215–222). https://doi.org/10.1089/cyber.2020.0134
Aspers, P., & Corte, U. (2019). What is Qualitative in Qualitative Research. Qualitative Sociology, 42(2), 139–160. https://doi.org/10.1007/s11133-019-9413-7
Belyanskaya, T. E. (2020). Definition of “communication.” Trends in the Development of Science and Education. https://doi.org/10.18411/lj-07-2020-257
Carlsson, H. (2022). Bridging the gap between policy and practice: Unpacking the commercial rhetoric of Google for Education. European Educational Research Journal, 21(4), 680–701. https://doi.org/10.1177/1474904121997213
Chaloner, P. (2014). Talking E-Sports (Vol. 1). http://coderedesports.com/wp-content/uploads/sites/16/Talking-Esports-FINAL-2.pdf.
Charitat, C., & Cianfrone, B. A. (2023). An Examination of the Effects of Source Gender on Perceived Credibility of Esports Shoutcasters. Journal of Electronic Gaming and Esports, 1(1), 1–10. https://doi.org/10.1123/jege.2022-0036
Di Carlo, G. S. (2015). Pathos as a communicative strategy for online knowledge dissemination: The case of TED talks. 3L: Language, Linguistics, Literature, 21(1), 23–34. https://doi.org/10.17576/3l-2015-2101-03
Duffett, R. (2020). The youtube marketing communication effect on cognitive, affective and behavioural attitudes among generation Z consumers. Sustainability (Switzerland), 12(12). https://doi.org/10.3390/su12125075
Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers, 18(1), 19–39. https://doi.org/10.1108/YC-07-2016-00622
Fanani, A., Setiawan, S., Purwati, O., Maisarah, M., & Qoyyimah, U. (2020). Donald Trump’s grammar of persuasion in his speech. Heliyon, 6(1). https://doi.org/10.1016/j.heliyon.2019.e03082
Febriyantoro, M. T. (2020). Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1787733
Goldin, O. (2020). Pistis, Persuasion, and Logos in Aristotle. Elenchos, 41(1), 49–70. https://doi.org/10.1515/elen-2020-0003
Harris, B. C., Hansen, J., Can, O., Rahman, M. W. U., Foxman, M., Cote, A. C., & Fickle, T. (2022). “Starting from scratch to looking really clean and professional”: how students’ productive labor legitimizes collegiate esports. Critical Studies in Media Communication, 39(2), 141–153. https://doi.org/10.1080/15295036.2022.2030484
Herman, T. (2022). Ethos and Pragmatics. Languages, 7(3). https://doi.org/10.3390/languages7030165
Jha, A. K., & Verma, N. K. (2023). Social Media Sustainability Communication: An Analysis of Firm Behaviour and Stakeholder Responses. Information Systems Frontiers, 25(2), 723–742. https://doi.org/10.1007/s10796-022-10257-6
Johansen, T. K. (2017). Aristotle on the logos of the craftsman. Phronesis, 62(2), 97–135. https://doi.org/10.1163/15685284-12341321
Lynch, J. (2017, September 14). As NFL ratings drop, a new internet study says young men like watching eSports more than traditional sports. Business Insider, Entertainment.
Moss, J. (2014). Right reason in Plato and Aristotle: On the meaning of logos. Phronesis, 59(3), 181–230. https://doi.org/10.1163/15685284-12341266
Nasrullah, R. (2021). Media Sosial Presekptif Komunikasi, Budaya, Dan Sosioteknologi. Bandung: Simbiosa Rekatama Media, 2016(1), 32.
Novita, I. (2019). Analisis Retorika Dalam Standup Comedy Raditya Dika. BAHASTRA: Jurnal Pendidikan Bahasa Dan Sastra Indonesia, 3(2), 126–132.
Nurudin, I. K. (2016). Ilmiah dan Populer. Jakarta: Rajawali Pers, I(02), xiv–268.
Penney, S., Dodge, J., Anderson, A., Hilderbrand, C., Simpson, L., & Burnett, M. (2021). The shoutcasters, the game enthusiasts, and the AI: Foraging for explanations of real-time strategy players. ACM Transactions on Interactive Intelligent Systems, 11(1). https://doi.org/10.1145/3396047
Ramadhan, A. . (2023). Perancangan Esports Center Dengan Penerapan Arsitektur Hemat Energi. UNIVERSITAS ISLAM NEGERI SUNAN AMPEL .
Reitman, J. G., Anderson-Coto, M. J., Wu, M., Lee, J. S., & Steinkuehler, C. (2020). Esports Research: A Literature Review. Games and Culture, 15(1), 32–50. https://doi.org/10.1177/1555412019840892
Rima, R. (2016). Strategi Komunikasi Dalam Diskusi Kelompok: Sebuah Kajian Pada Mahasiswa Jurusan Pendidikan Bahasa Inggris. Jurnal Makna, 1(1), 64–73.
Romadlon, F. N., Ayuningtyas, G., & Sundayani, R. (2022). the Effect of Lgbt’S Content in Tik Tok on the Acceptance of Lgbt By College Students in a Campus Environment. Makna: Jurnal Kajian Komunikasi, Bahasa, Dan Budaya, 10(1), 50–58. https://doi.org/10.33558/makna.v10i1.2494
Sarwititi, H., Purnaningsih3, S. N., Komunikasi, P., Pertanian, P., Pedesaan, D., & Manusia, E. (2019). KONFLIK SOSIAL KAWASAN INDUSTRI JABABEKA DALAM PERSPEKTIF KOMUNIKASI (Social Conflict of Jababeka Industrial Estate in Communication Perspective). Makna, 4(1).
Sulistyarini, D. & Zainal, G. A. (2018). Buku Ajar Retorika. In CV. AA. Rizky (1st ed., Vol. 51, Issue 1). CV AA Rizky.
Suwendra, W. I. W. (2018). Hasil Plagiarism Chekeer Buku dengan Judul Metodologi Penelitian Kualitatif dalam Ilmu Sosial, Pendidikan, Kebudayaan dan Keagamaan. In NilaCakra Publishing House, Bandung.
Tang, D., Sum, R. K. wai, Li, M., Ma, R., Chung, P., & Ho, R. W. keung. (2023). What is esports? A systematic scoping review and concept analysis of esports. Heliyon, 9(12), e23248. https://doi.org/10.1016/j.heliyon.2023.e23248
Tang, T. (2021). Understanding Esports: An Introduction to the Global Phenomenon . Journal of Broadcasting & Electronic Media, 65(2), 311–313. https://doi.org/10.1080/08838151.2021.1950156
Ting, S. H. (2018). Ethos, logos and pathos in university students’ informal requests. GEMA Online Journal of Language Studies, 18(1), 234–251. https://doi.org/10.17576/gema-2018-1801-14
Tuwendi, W. A., Sari, W. P., & Salman, D. (2023). Strategi Komunikasi Caster dalam Era Digital di Dunia Esports. Koneksi, 7(1), 197–205. https://doi.org/10.24912/kn.v7i1.21519
van Ruler, B. (2018). Communication Theory: An Underrated Pillar on Which Strategic Communication Rests. International Journal of Strategic Communication, 12(4), 367–381. https://doi.org/10.1080/1553118X.2018.1452240
Welbourne, D. J., & Grant, W. J. (2016). Science communication on YouTube: Factors that affect channel and video popularity. Public Understanding of Science, 25(6), 706–718. https://doi.org/10.1177/0963662515572068
Wrate, J. (2016). The New Gamer. Prote.In, 1–12. https://www.prote.in/tribes/the-new-gamer?utm_source=PSFK Newsletter&utm_campaign=987c179bb6-Daily: *%7CRSSITEM:DATE%7C*&utm_medium=email&utm_term=0_16a14e1b11-987c179bb6-426341665
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27-02-2024
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