Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Kenyamanan, Norma Subjektif Dan Kepercayaan Terhadap Minat Menggunakan Electronic Commerce

Authors

  • NINA MONICA Universitas Islam 45
  • ANNAFI INDRA TAMA Universitas Islam 45

Keywords:

perceived usefullness, perceived ease of use, convenience perception, subjective norms, Beliefs, e-commerce

Abstract

This study aims to determine the effect of perceive of usefullnes, perceived ease of use, convenience perception, subjective norms and beliefs to the interest of using electronic commerce in UNISMA students. This research using PLS (Partial Least Square) data analysis technique, with 88 respondents. The results indicate that perceived of usefullness, convenience perception, and beliefs have positif and significant effect to the interest of using e-commerce. Otherwise, perceived ease of use, and subjective norms have no effect.

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Published

2017-02-20