MEMBANGUN KEUNGGULAN BERSAING DENGAN PEMASARAN SYARIAH
DOI:
https://doi.org/10.33558/devosi.v4i1.6913Keywords:
Sharia, Strategy, MarketingAbstract
This community service activity aims to increase understanding and skills on how to compete by implementing sharia marketing strategies. Understanding this strategy is very important as a first step in successful marketing in the future considering that there are great opportunities for implementing sharia marketing in Indonesia, where the majority of the population is Muslim. PKM activities are carried out using education, training and discussion/consultation methods. Submission of material followed by practice solving cases and continued with discussion and consultation of problems faced by participants as small business actors considered appropriate to the characteristics of PKM participants. The participants of this activity were 25 students of the Cordova College of Entrepreneurship. The activity was carried out effectively because it succeeded in increasing the participants' knowledge, understanding and skills regarding the concept of Sharia marketing.
References
Diez-Martin, F., Blanco-Gonzalez, A., & Prado-Roman, C. (2019). Research Challenges in Digital Marketing: Sustainability. Sustainability, 11(10), 2839. https://doi.org/10.3390/su11102839
Du, S., Yu, K., Bhattacharya, C., & Sen, S. (2017). The business case for sustainability reporting: Evidence from stock market reactions. Journal of Public Policy & Marketing, 36(2), 313–330.
Fadhilah, N. A., Putra, P., Rahmawati, R., & Basri, H. (2021). Optimalisasi Umkm Dalam Pemanfaatan Teknologi Digital Di masa Pandemi Covid-19 di lingkungan Kecamatan Cibitung, Kabupaten Bekasi. Devosi, 2(2), 26–30.
Hair, J. F. (2009). Multivariate data analysis.
Harahap, U. N. (2018). PERUMUSAN STRATEGI PEMASARAN MENGGUNAKAN METODE QUANTITATIVE STRATEGY PLANNING MATRIX (QSPM) SEBAGAI UPAYA PENINGKATAN PENJUALAN KERNEL OIL DI PT. ANUGERAH SAWIT DIO. Jurnal Ilmiah Teknik Industri Prima (JURITI PRIMA), 2(1).
Huda, N., Hudori, K., Fahlevi, R., Mazaya, D., & Sugiarti, D. (2017). Pemasaran Syariah: Terori & Aplikasi. Kencana.
Jony, J., Sitorus, S. A., Hana, K. F., Purba, B., Basmar, E., Hasyim, H., Sugiarto, M., Simanjuntak, M., & Sariyanto, S. (2021). Pemasaran Usaha Kecil Menengah. Yayasan Kita Menulis.
Khoiriyah, U., & Putra, P. (2022). Analisis Jalur Pengaruh Pengambilan Keputusan Bertransaksi Melalui BSI Mobile. Jurnal Ilmiah Ekonomi Islam, 8(3), 2522–2535.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran (13th ed.). Erlangga.
Mackenzie, B. (2015). 101 Performance Evalution Test. Electric Word Plc.
McDaniel Jr, C., & Gates, R. (2018). Marketing research. John Wiley & Sons.
Nur Komala Wulan Sari, A. S., & Putra, P. (2022). Analisis Theory Of Planned Behavior Untuk Mengetahui Minat Nasabah Melakukan Gadai Emas Di Bank Syariah. At-Tamwil: Journal of Islamic Economics and Finance, 1(2), 161–174. https://doi.org/10.33558/attamwil.v1i2.5724
Putra, P. (2015). Analisis tingkat pemahaman mahasiswa terhadap pernyataan standar akuntansi keuangan Syariah Psak-Syariah. JRAK: Jurnal Riset Akuntansi Dan Komputerisasi Akuntansi, 6(1), 38–50.
Putra, P., & Hasbiyah, W. (2018). Teori dan Praktik Pemasaran Syariah. Raja Grafindo Persada.
Putra, P., & Hasbiyah, W. (2020). Ekonomi syariah: Sebuah tinjauan praktis. Yayasan Pendidikan Al-Qur’an Tangerang.
Putra, P., & Sawarjuwono, T. (2019). Traditional Market Merchant Attitudes in the Perspective of Islamic Business Ethics. Opción: Revista de Ciencias Humanas y Sociales, 35(20), 1471–1487.
Rachmawati, R. (2011). Peranan bauran pemasaran (marketing mix) terhadap peningkatan penjualan (sebuah kajian terhadap bisnis restoran). Jurnal Kompetensi Teknik, 2(2).
Rizaldi, T., & Putranto, H. A. (2018). Penerapan digital marketing sebagai strategi marketing dan branding pada UMKM. Prosiding.
Setiana, L. (2005). Teknik penyuluhan dan pemberdayaan masyarakat. Bogor: Ghalia Indonesia.
Sula, M. S., & Kartajaya, H. (2006). Syariah Marketing. Mizan Pustaka.
Tabrani, M., Amin, M., & Nizam, A. (2018). Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships. International Journal of Bank Marketing.
Tsany, M. F. Y., Putra, P., & Tirtajaya, M. D. (2022). Analisis Efisiensi Kinerja Unit Usaha Syariah Di Indonesia Dengan Metode Data Envelopment Analysis Dan Rasio Eagles. At-Tamwil: Journal of Islamic Economics and Finance, 1(1), 17–33.
Wirapraja, A., Sudarso, A., Mardia, M., Tojiri, M. Y., Simarmata, H. M. P., Sulasih, S., Permadi, L. A., Purba, B., Tjiptadi, D. D., & Lie, D. (2021). Manajemen Pemasaran Perusahaan. Yayasan Kita Menulis.
