PERAN GENERASI Z DALAM PENGUATAN EKONOMI KREATIF
DOI:
https://doi.org/10.33558/devosi.v3i2.4580Keywords:
Creative Economy, Generation Z, StrengtheningAbstract
Creative economy is a catch in thinking to get things that are economical. However, the contribution of Generation Z to the creative economy is still small, one of which is Generation Z in Sukarukun Village. This study aims to build the role of Generation Z in strengthening the creative economy. The implementation method in this activity uses the community education method by providing socialization, training and assistance to children and adolescents related to the creative economy which aims to increase public understanding and increase awareness of the importance of Generation Z's role in strengthening the creative economy. The results of this activity show that increasing insight related to the creative economy, Generation Z can make products about the creative economy by making handicrafts in the form of pencil cases that can be of economic value, designing product photos so that they are more attractive using photoroom applications, do product packaging and marketing on social media in the form of whatsapp business, instagram and tiktok.
References
Basri, H., Putra, P., Supratno, S., Irham, I., Rofieq, A., Rusham, R., Chairunnisa, N. M., & Shabah, M. A. A. (2022). BUKU PANDUAN KULIAH KERJA NYATA (KKN) ERA COVID-19 PERIODE SEMESTER GANJIL TAHUN AKADEMIK 2021/2022. BUKU PANDUAN KULIAH KERJA NYATA (KKN), 1–71.
Fadhilah, N. A., Putra, P., Rahmawati, R., & Basri, H. (2021). OPTIMALISASI UMKM DALAM PEMANFAATAN TEKNOLOGI DIGITAL DI MASA PANDEMI COVID-19 DI LINGKUNGAN KECAMATAN CIBITUNG, KABUPATEN BEKASI. DEVOSI, 2(2), 26–30.
Handayani, S., Istiqomah, A., Fauzi, N., & Eva, N. (2021). Peningkatan Young Enterpreneur Di Masa Pandemi Covid-19 Melalui Pengeolaan Ekonomi Kreatif. JURKAMI : Jurnal Pendidikan Ekonomi, 6(1), 12–22. https://doi.org/10.31932/jpe.v6i1.1084
Haryoko, U. B., Susanti, N., & Sunardi, D. (2020). Penguatan Ekonomi Kreatif Berbasis Sumber Daya Desa di Kelurahan Rempoa. Jurnal Pengabdian Kepada Masyarakat, 1(1), 177–180.
Hasanah. (2020). Studi Ekonomi Kreatif. Jurnal Penelitian Ilmiah, 3(2).
Hidayat, J. F., & Selvia. (2022). PERAN GENERASI MILENIAL DAN GENERASI Z DALAM MENGHADAPI PERSAINGAN GLOBAL DI ERA 5.0. Jurnal Manajemen UNPAM, 1(1), 7–12.
Natalia, C., & Rodhiah. (2019). Pengaruh Kreativitas, Edukasi Dan Efikasi Diri Terhadap Intensi Berwirausaha Dalam Generasi Z. Jurnal Manajerial Dan Kewirausahaan, 1(2), 164–171.
Noviana. (2016). Pengaruh Penerapan Ekonomi Kreatif Terhadap Kreativitas Remaja Di Kota Lhokseumawe (Studi Kasus Pada Seni Tari Sanggar Cut Meutia). JURNAL VISIONER & STRATEGIS, 5(1), 51–59.
Noviyanti. (2017). Peran Ekonomi Kreatif Terhadap Pengembangan Jiwa Entrepreneurship di Lingkungan Pesantren: Studi Kasus di Pondok Modern Darussalam Gontor Putri. Jurnal Penelitian Ilmiah - Al Intaj, 1(1), 77–99.
Putra, P., Kembauw, E., Sebayang, A., & Mukhlis, H. (2020). State Owned Enterprise for the Creation of Prosperity for All Indonesian. Journal of Critical Reviews, 7(08), 2032–2036.
